Automated Development and Optimization of Online Advertising Campaigns
Creating and monitoring a competitive and cost-effective pay-per-click advertisement campaign through the web-search channel is a resource demanding task in terms of expertise and effort. Assisting or even automating the work of an advertising specialist has an unrivaled commercial value. The integrated system is a solution for semi- and fully-automated creation, monitoring, and management of cost-efficient pay-per-click campaigns with budget constraints based on machine learning & data mining.
Starting from the basic step of the automatic creation of all your campaigns, our software crawls the candidate landing pages and generates the most relevant keywords and ad creatives based on information retrieved from the promoted website.
Using data mining algorithms we optimize keyword & bids as well as predicting future performance, adjusting in this way the campaign strategy.
Find reports, graphs, and other statistics that show you the performance of your keywords and ads.